It's not often that you see a creative add for billboard space - more often that not, dull 'advertise here' slogans are found on the back of cinema tickets and car park stickers. Perhaps if they adopted a more forceful technique such as the above, we wouldn't see these so often.
Interbest, a provider of large billboard space created a buzz recently in The Netherlands when agency Y&R Not Just Film created these billboard ads to promote their media space. The man could be seen wearing less and less clothing each day with the line 'The sooner you advertise here the better'. I wonder which company followed these persuasive ads?!
Source: Creative Criminals / Agency: Y&R Not Just Film Amsterdam
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