freethinking

Thursday 3 April 2014

New D&AD website





D&AD, the Global Association for Creative Advertising & Design Awards, has launched a new website featuring large scale images, and a responsive layout that's very focused towards mobile and tablet devices. The nag is hidden from the start, similarly to most mobile sites, suggesting that this is perhaps a new era in web design - designate that's focused on the way we use sites from our mobile. Mobile is truly leading the way in web functionality.

Visit: D&AD

Tuesday 1 April 2014

The planet’s shiniest biological material




Inventive duo Bompass & Parr have succeeded again in creating something that's very nearly out o this world. Following their success with the London 'Taste' fireworks which saw in the new year for thousands of cold spectators along the Thames, the pair have turned their attention to a new material said to be the 'shiniest material known to man'. 

Bompass and Parr have re-invented blog with their new jewellery created from the pollia berry (also known as marble berries). The 'Slave Cuff' is priced at £9,800 and designed in collaboration with Maud Traon


Monday 24 March 2014

Famous Women as Metro Stops




It's not news that a subway map has been transformed, satirised, or pastiched but we couldn't help but share this French version which sees the famous Paris stations converted into the names of famous women whop have made significant contributions to the world.

Artist Silvia Radelli created the map as she believes that the women are barely memorialised. It features a wide variety including Maragret Mead, Frida Khalo, Susan Sontag, and Nefertiti among others.

See more pictures here.


Thursday 20 March 2014

Creative Review focuses on GoPro



GoPro cameras have rapidly risen in polarity with many creatives and sports professionals creating interesting and extreme videos. Creative Review will be profiling the cameras in their latest issue this April. Here are some videos we found for some great Friday viewing...







Tuesday 11 March 2014

Giles Duley; 'A Family's Story'



Photographer Giles Duley has profiled a family of refugees in Zaatari, Jordan for a compelling story for Save the Children. His incredible portraits expose the innocence of the family, thrust into this terrible living situation against the background of the socio-political crisis at hand. See more here.


Thursday 6 March 2014

AUB creates photo app





The Arts University Bournemouth have created an app which allows you to create a unique, kaleidoscope image using your camera. Kscope then allows you to upload the image to share with friends and the app network here. Free to download, the app invites you to "see things differently and to look at the world from different angles" and is already popular. It's also available for both iPad and iPhone.

The App is featured on a brand new website for the AUB, which features larger scale imagery, a new nag and better links to the creative industries.

Visit: AUB

Tuesday 4 March 2014

Ikea creates three ads on one billboard





A little piece of genius from Ikea - a billboard that works in RGB.


About us

As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com