freethinking

Friday, 30 September 2011

TikTok and LunaTik




TikTok and LunaTik are two designs that convert the 6th generation iPod Nano into a fully functioning wristwatch. Originally proposed last December on the creative funding platform Kickstarter, the project gained over $942,000 in contributions, making it the most successful outcome in the website's history. Conceived by Scott Wilson of product design company MINIMAL, TikTok and LunaTik watch frames are now readily available to buy online in a variety of colours and styles.





Wednesday, 28 September 2011

Playtype




Playtype is a concept store based in Copenhagen launched in conjunction with the revamp of Playtype.com. The store is a physical manifestation of the online shop, which was created by the agency e-Types. The store provides a street level entry to typography. 

Apart from selling a wide range of fonts, they also sell everything from mugs, laptop covers, tote bags, prints, t-shirts and wine!


Tinker Tailor...




The chilling adaption of John Le Carre's 1974 spy novel, Tinker Tailor Soldier Spy by Tomas Alfredson has become a huge success, taking an approximate total of £6.9m since it opened a couple of weeks ago. The film stars Colin Firth, Gary Oldman and Benedict Cumberbatch, and has bee widely acclaimed by critics. The Guardian's Peter Bradshaw commented; 'This Tinker Tailor is a weightless, slo-mo nightmare taking place in what looks like an aquarium filled with poison gas instead of water: I found it more gripping and involving than any crash-bang action picture, and it is anchored by Gary Oldman's tragic mandarin...' more here.

Fashion leader Sir Paul Smith collaborated on the film in its early stages, advising on tones, moods, fashion and photographic approach, and created four silk screen posters - each limited to 50 editions - in aid of Maggie's Cancer Caring Centres.

Tuesday, 27 September 2011

The Alphabet 2



N9ve have created their own version of a hornbook. Originating in 1450, it was a primer for children consisting of a sheet containing letters of the alphabet. Alphabet 2 is a lovely stop motion video with each letter illustrating the meaning of a word beginning with that character. It is not quite child friendly though. With words such as E for Equilibrium and M for Magnesium, it is more fun for the parents and typography fans.

Virgin Atlantic livery





Johnson Banks refreshed the identity for Virgin Atlantic in 2010 after having researched and considered the way in which the brand is the 'most admired in the vast Virgin stable of companies'. The red tail fin was retained, but carefully redrawn to a 'much simpler and more elegant shape', the name was featured in full across all branded items and the design allowed careful manipulation to suit sub-brands and various flying classes available.

The new identity then, of course, had to be translated across all aircraft. Take a look at this amazing video show how it's done.



Monday, 26 September 2011

Tricky campaign






Filadelfia, Belo Horizonte have created these effective ads in Brazil to help to prevent drink driving. A series of posters show different traffic signs cut into the shapes of alcoholic drinks, making it difficult to see the meaning of the signs. The tagline 'Drinking and driving can trick you' runs along each poster.


About us

As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com