freethinking

Wednesday, 4 May 2011

New York Jets




The Case & Point have blogged some fantastic images of the custom typeface created for the New York Jets this week. Nitro was designed by New York based Hoefler & Frere-Jones who were commissioned by Pentagram's Michael Beirut. The bold typeface is slanted at 28degrees and demonstrates the skill and power of the team.

The signage and nameplates throughout the stadium are fantastic with slogans and inspirational phrases creating large scale graphic patterns.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com