freethinking

Monday, 9 May 2011

Nike's 'Write the Future' wins best idea




Wieden + Kennedy Amsterdam has won The World's Best Idea award at the 2011 New York Festivals International Advertising Awards for Nike's 2010 World Cup Campaign 'Write the Future'. Nike was also awarded Advertiser of the Year. The objective of the campaign was to weave Nike into conversations taking place around the World Cup. 

Wieden + Kennedy are also responsible for memorable campaigns such as Cravendale's 'Cats with Thumbs',  Lurpak's 'Kitchen Odyssey' and many more inspiring ad campaigns which would make any advertising agency jealous.


Posted by Free Thinking® at 5/09/2011 08:05:00 am

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com