freethinking

Friday 26 August 2011

Guzzle Puzzle


The Natural Confectionery Company's new Guzzle Puzzle sweets launched recently with a brand new ad campaign created by Fallon. The campaign has been rolled out across TV, cinema, digital and point of sale and features the familiar voice over, scenery and fast zoom lens footage and comic dialogue. The digital campaign has been developed by Weapon7 and includes a Guzzle Puzzle jukebox and a card game.



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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com