Monday, 3 March 2014

Design Indaba 2014

Design Indaba, the annual festival 'committed to a better world through creativity', was held this year in Cape Town. The event included inspiring talks on advertising, digital innovation and interactive story telling from industry greats such as Chris Gotz (Creative Director - Ogilvy and Mather) and Tom Hulme (IDEO).

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at