freethinking

Wednesday, 9 November 2011

The blood pack of Santa Claus


Shown as part of Helsinki Design Week's exhibition To Declare in September, stocking shaped blood packs called The Blood Pack of Santa Claus by Designer Kiseung Lee, were designed to stimulate donations as a generous gesture that is easy to make but could mean the difference between life and death to someone else. 

In response to Lee's project, Kaj Kalin, Curator of To Declare wrote;

"The richest countries in the world suffer from over-production and goods bulimia. The biggest problem is no longer lack of possessions, but homes changed to warehouses for them. The question from the beginning of the 1970's, "Necessary or not?", is more timely than ever. What do we really need? Goods and product design have developed through different eras and isms, but we people, whether we are millionaires or not, always and forever have but one heart. Neither has the number or shape of our hands changed over the millennia. Whether we want to be or not, we are all anatomically ancient in the midst of all these novelty products. The act of being brings inevitable vulnerability and uncertainty. Our only certainty is our daily trade in dreams and lies. The important things are always very simple. The greatest gift is to just at the right moment find a personal unquestioning and intimate closeness in another human. Santa's stockings has not been filled with useless Chinese plastic junk."

Via Dezeen


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com