freethinking

Wednesday 2 November 2011

Evelin Kasikov: CMYK embroidery






Exhibited at the Dezeen Platform, graphic designer Evelin Kasikov creates beautiful hand made prints. Printed with needle and thread instead of ink, the four colours are stitched in layers, which creates the experience of seeing the structure of colour. In this video Evelin explains how she uses the exact same colours and screen angles as in print (CMYK) and how the intensity of the image depends on the thickness of the tread. 

Her work is about print medium as a process rather than reproduction of a particular image, Evelin is interested in integrating digital and craft process and what connections can come out of it. She uses typography, grid systems and design techniques to challenge the preconceptions of embroidery. 


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com