Thursday, 10 November 2011


Wondermind is a new site about blogging your ideas as you grow, mixing science with art though games and interaction and it celebrates the art of Alice in Wonderland which is currently exhibited at the Tate Liverpool. Created by Preloaded (interactive conversations included by Martin Percy and scientific content by Michelle De Haan of UCL), the site is aimed at young children and takes you through a map of Wonderland where you can explore various areas through games and stories. Once you have completed a game you can view a video which explains the way in which your mind works using the Alice in Wonderland story. Follow down the rabbit hole and explore Wonderland here...

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at