Tuesday, 8 November 2011

D&AD 11

The D&AD Annual 2011, launched last night, is the result of a collaboration between Sanky from AllofUs, Pentagram's Harry Pearce, and Nat Hunter of Airside. The annual is the most sustainably produced version to date, reducing the carbon footprint by a massive 82% in comparison to last year's edition. Pentagram comment on the cover on their blog;

'The heart of Pearce's idea for the Annual stems from wanting to celebrate the wonderful graphic illusion and quality of the original D&AD mark, which was designed in 1962 by Fletcher Forbes Gill, the studio that later became Pentagram. The D&AD mark is shown at scale on the Annual's cover to allow, through a brilliantly intriguing photograph by Richard Foster, an exploration of the unreality of the planes, the spaces and perspectives that lie within the mark's form. For protection during shipping, the book is encased in an outer carton that also features the mark.'

CR also demonstrate the reduction in carbon emissions here. Reductions in paper and transport are the main factors - an interesting and remarkable outcome which points out that going digital isn't always the most sustainable route.

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