Monday, 7 November 2011

Type Fight

Type Fight is a project created by Drew Roper and Ryan Paule, from Chicago and St. Louis, to distract them from their daily grind. Each week they design the same character and pin them against each other in the typographic ring to battle it out for the best looking letter. Guest designers are also invited to fight it out to see who can be the type champion. 

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at