While waiting in the Sydney airport lounge a year ago, looking for something to read, one of our team came across Frankie Magazine. It was love at first sight.
"Frankie Magazine is a bi-monthly based based in Australia, aimed at women (and men) looking for a magazine that's smart, funny, sarcastic, friendly, cute, rude, arty, curious and caring as they are."
It was launched in 2004 by editor Louise Bannister and creative director Lara Burke. In early 2008, Bannister was replaced by Jo Walker as editor and is now estimated to have an audience of 210,000 worldwide. It is the fastest growing magazine in Oz.
"Frankie has developed a really genuine relationship with its readers.", says Bartle. "And they are constantly engaging with them through their blog and on twitter, you can tell just by reading the letters that Frankie readers are really passionate, almost fanatical. They feel like they're part of a special club."
The magazine is aimed at the 20-35 age bracket, covering a wide range of subjects, from DIY and vintage culture, music, art, fashion, photography, craft, humour, illustration and design. It strongly supports emerging artists, musicians and designers, not just from Australia but globally. With every issue they give away free posters and the cover of the magazine never features someone famous, they like to use unknown models.
To our greatest pleasure, Frankie is now available to buy in the UK. Although if you'd prefer to do your part for the environment, you also have the option to subscribe to a digital version.