Thursday, 21 July 2011

Great store design - cycling nirvana

As the health and environmental benefits of cycling become ever clearer, and with government schemes such as 'Cycle to work' putting more and more people on bicycles, there is more and more cash flowing into the cycling industry. And that must be great news for the keen cyclist. Better equipment, higher levels of technology, lighter frames. It's becoming a rich man's sport at the higher end of the scale. 

So what will the future of the humble local bike shop look like? Well, it might look this from Pave in Barcelona, Spain. We love the use of space, light, colour and materials to present an elite range of bicycles, clothing and accessories in a way that we have never seen before. And that's the sort of creative inspiration we're always looking for here at Free Thinking®. 

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at