Friday, 1 July 2011

The meaning of colours

Colour can influence our emotions, our actions and how we respond to various people, things and ideas. Colours can effect people in different  ways, cultural differences mean that something that's uplifting in one country can be depressing in another.

We chose the colour red, or if you look closely an orange red because red is associated with energy, strength, power and determination, as well as passion, desire and love. All attributes needed for working in the creative industry.

Red can actually have a physical effect on people, raising blood pressure and respiration rates. It has also been shown to enhance human metabolism. It can be associated with anger, fire, violence, warfare and danger (the reason stop lights and most warning signs are red). In China, red is the colour of prosperity and happiness, and can be used to attract good luck. 

Orange is a vibrant and energetic colour, it can be associated with the earth and autumn in it's muted form, and in its brightest form, with health and vitality. It commands attention without being as overpowering as red.

Cool colours such as green, blue and purple are often more subdued than warm colours, like red and orange. They are the colours of water and nature and are usually calming and relaxing. 

Clever use of colour will help in situations where you are trying to persuade, e.g. red creates urgency, therefore when a shop has a sale they will generally use a red poster to encourage impulse buying. McDonald's apparently uses red and orange because red equals urgency/fast and yellow equals hunger.

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at