Tuesday, 4 October 2011

Augmented Reality creativity by Blippar

Blippar has caught our Free Thinking eye this week as an imaginative, interactive and fun way of engaging consumers with brands. 

Using Augmented Reality or AR, Blippar created fun ways to play with Cadbury's chocolate bars, which has to be good news for brand recognition, word of mouth and loyalty. Our folks at SMR Digital are working on AR proposals for a national brand. More of this soon.

No comments:

Post a Comment

About us

As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at