freethinking

Tuesday, 25 October 2011

Mini: Becoming a man-ual




Feeling tingly and weird? Its natural, you are becoming a manual! Manualhood is when your body is craving exhilaration that an automatic can't provide.






This funny take on old "my body is changing" videos by Mini, is to promote manual transmission cars in the US. Created by ad agency Butler, Shine, Stern and Partners, it highlights the benefits of having a manual car. 


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com