Friday, 21 October 2011

The bare necessities

Sainsbury's have recently launched their 'Live well for less' campaign. Their focus is on making the most of what you've got and sharing life experiences and pleasures with others. They have released a series of adverts depicting a father and son enjoying a day out together. 

Created by AMV BBDO, the adverts are beautifully shot with father and son spending the day on the beach in Worthing and baking in their home. It targets fathers in a compelling yet simple way. However, by the way it is shot, the advert feels as though you are also looking through the eyes of the mother. It is probably most women's dream to watch their handsome husband and cute son spending time together like this. With the clever use of orange in the ads (e.g the son's stripy T-shirt, bedside table and orange lion stuffed toy), the viewer is subtly lead into wanting the 'Live well for less' lifestyle, and with The Jungle Book's 'Bare Necessities' playing in the background, it pulls at your nostalgic heart strings even more. 

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