freethinking

Thursday 13 October 2011

Velvet Tissue advert






Created by Fallon, Velvet Tissue have released a delightful new ad using stopframe animation and velvet tissue to create a zoetrope effect with over 3,000 individually cut paper frames. It will take the viewer on a journey, highlighting Velvet's three trees message (for every tree, we plant three) and the part the consumer can play.

View the advert here.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com