Monday, 3 October 2011

There's a lot of life in a tree. Imagine a forest

These beautiful posters were designed by Murilo Melo for the World Wildlife Fund. Showing a dead tree and barren reef with their components of wildlife removed and displayed around them, they ask you to imagine these ecosystems without plants and animals.

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at