freethinking

Friday 28 October 2011

With Plymouth Uni



here design has launched a new identity for Plymouth University which sees the logo take on a modern and more versatile feel. 'With Plymouth University' uses bold capitals, bright colours and a range of buzz words to inspire and connect with students and faculty. here comment that the identity 'repositions the university as an inclusive and democratic studying environment, encouraging collaboration and enterprise'. With a few members of our team originating from the west country we agree that the branding is certainly stronger and a step away from the 'marine life' theme which is so current in the city.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com