freethinking

Friday 28 October 2011

Thomson - Quality time






Thomson 'Quality Time' from Academy Films on Vimeo.

Beattie McGuiness Bungay (BMG) have created this beautiful ad for Thomson. Rather than focusing on locations - grand cities, dessert islands, 5* resorts and such like - the concept presents the importance of quality time with your loved ones, time away from the rush and tumble of working life. Beautiful, serene shots are interwoven with families and children playing with the voice over from a young boy - giving his advice to working parents - making the message simple and more memorable. The synchronicity of each shot and the sound cannot be faulted and it is a lovely representation of a regular family holiday - what a lovely ad!


Posted by Free Thinking® at 10/28/2011 01:45:00 am

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com