Friday, 28 October 2011

Thomson - Quality time

Thomson 'Quality Time' from Academy Films on Vimeo.

Beattie McGuiness Bungay (BMG) have created this beautiful ad for Thomson. Rather than focusing on locations - grand cities, dessert islands, 5* resorts and such like - the concept presents the importance of quality time with your loved ones, time away from the rush and tumble of working life. Beautiful, serene shots are interwoven with families and children playing with the voice over from a young boy - giving his advice to working parents - making the message simple and more memorable. The synchronicity of each shot and the sound cannot be faulted and it is a lovely representation of a regular family holiday - what a lovely ad!

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