Mother has created a new campaign which features the character 'Brian', someone who marries a footballer and becomes a WAG for an easier life. 'Why try harder' will feature across TV, social media, mobile and PR activity for Pot Noodle, marking the departure of Pot Noodle's recent series of ads starring comedy music duo Steve and Digger.
Pot Noodle's brand manager Kate Mitchell commented, 'We have created interactive and engaging content for Pot Noodlers to enjoy smart, easy living.'
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