Monday, 16 May 2011

Adweek redesign by Pentagram

The advertising industry magazine Adweek has consolidated its three titles - Adweek, Brandweek and Mediaweek - into one publication in a bold new format designed by Pentagram's Luke Hayman. 

In the early 1990's Adweek split into the three titles to serve different segments of the advertising community. However, in recent years, advertising has been undergoing a massive transformation. Audiences and consumers have splintered across countless platforms and niche markets. To take this all in, Pentagram's design for the new Adweek captures the fantastic energy of these changes in advertising. It is printed on higher quality paper and has a large tabloid format to feel more like a consumer title rather than a trade publication. 

Visit Pentagram's website to find out more about the new design.

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