Tuesday, 3 May 2011

MTV's balloon bursting animation

MTV have created a new animation in the style of a flip book using balloons. Balloons were fastened onto a 200 meter long rail, and lined up via laser guide. "To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute," creator - ParanoidBR director Dulcidio Caldeira - says. "It took nearly 24 straight hours to shoot the multiple takes needed." (Source CR Blog)

You can see the movie here.

Agency: Loducca Sao Paulo
Client: MTV 

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