freethinking

Thursday 26 May 2011

Tree of Codes: the making of



Following on from our 'Great looking stories' blog about publisher Visual Editions, here is a video of the production of writer Jonathan Safran Foer's 'Tree of Codes'. Curious to explore and experiment with the die-cut technique, Jonathan decided to use an existing piece of text and cut out a new story out of it using his favourite book 'The Street of Crocodiles' by Bruno Schulz.

Printed by Die Keure, 'Tree of Codes' is as much a sculptural object as it is a piece of story telling.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com