DDB Canada have created a new campaign for Toronto Crime Stoppers, which encourages citizens to expose criminals. The messages "You stay anonymous, criminals don't" and "Your tips help expose criminals" are bought to life in both print ads- and in a new television advert.
Toronto Crime Stoppers is a charity that works with local communities and police services to help reduce crime. Community members can report any crime anonymously, they are named 'Tipsters'. Tipsters can also receive cash rewards: and they don't have to testify in court.