freethinking

Monday 23 May 2011

The fear of failure



Following our New Blood blog post, we recently read about an innovative graduate exhibition campaign from Berghs School of Communication over on CR. In case you missed the story here's a quick summary to something which we all found inspiring, not matter how much experience we had.

Every year art and design graduates hold an exhibition to present final year work and to communicate with industry. This May Berghs students based their exhibition on the theme 'the fear of failure', with the aim to equip students with a new perspective on failure.

The students approached prominent design figures and asked them to record messages/advice on the theme using webcam. The results are below. The most influential and inspiring of these - you'll have to agree - is Milton Glaser's response, who discusses simple life lessons for 8 mins, well worth a watch!


Paulo Coelho – on the fear of failure. from Berghs' Exhibition '11 on Vimeo.


Stefan Sagmeister – on the fear of failure. from Berghs' Exhibition '11 on Vimeo.


Wally Olins – on the fear of failure. from Berghs' Exhibition '11 on Vimeo.


Milton Glaser – on the fear of failure. from Berghs' Exhibition '11 on Vimeo.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com