Surfers Against Sewage have release a new print campaign, who's message is pungently clear! Collaborating with M&C Saatchi and Coy! Communications, the adverts highlight the ongoing environmental campaigns in an extreme and humorous way.
Most people associate the British seaside with fresh air, sea and sand, however, not everything is as it seems. Graham Fink, executive director of M&C Saatchi, said: "Lurking under the surface are hidden horrors. We wanted to smack people in the face with a wet fish and show the problem in an arresting way."
Whether it's sewage or marine litter, toxic chemicals or wave protection, SAS are campaigning harder than ever to protect waves, oceans, beaches and water users' health across the UK. This month, they are launching new online and text-based real-time sewage alert systems so you can check water quality at your favourite surf spots.