freethinking

Friday 6 May 2011

Cadbury do it again!


I'm sure we all remember the Gorilla drumming to "In the Air Tonight", and the children with the dancing eyebrows. Perhaps the baggage buggies having a drag race down a runway? These beacons of sterling advertising orchestrated by Cadbury's Julie Reynolds now have a new piece of marketing genius to add to their roster.



The advert shows dancing clothes in a charity shop, getting down to 80's classic "You Don't Have to Take Your Clothes Off" by Jermaine Stewart. Airing Tonight in the advert breaks between Coronation Street, this advert is apparently the tip of a £6.2 million iceberg.

Cadbury, we can't wait.

Agency: Fallon

Posted by Free Thinking® at 5/06/2011 02:32:00 am

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com