I'm sure we all remember the Gorilla drumming to "In the Air Tonight", and the children with the dancing eyebrows. Perhaps the baggage buggies having a drag race down a runway? These beacons of sterling advertising orchestrated by Cadbury's Julie Reynolds now have a new piece of marketing genius to add to their roster.
The advert shows dancing clothes in a charity shop, getting down to 80's classic "You Don't Have to Take Your Clothes Off" by Jermaine Stewart. Airing Tonight in the advert breaks between Coronation Street, this advert is apparently the tip of a £6.2 million iceberg.
Cadbury, we can't wait.