Wednesday, 25 May 2011

Rain campaign

Agency Fresh Green Ads have created a new eco-friendly advertising mechanism which reveals ad campaigns when it rains. The technique is used for relevant campaigns such as that for the Sea Life centre in the Netherlands. Not only does the water logged message reflect the nature of the centre but visitors are also more likely to visit on a rainy day. (See below)

When the street dries the message disappears. Each message lasts for up to eight weeks.

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