freethinking

Friday 7 October 2011

Humming bird advert for Audi A6 Avant










BBH have created a new animated ad for Audi's new A6 Avant. Directed by Daniel Barber, the nimble hummingbird reflects the A6 Avant's unique aluminium and steel construction, it makes the car lighter and more agile. 

The hummingbird flits through its surreal aluminium landscape to Johann Strauss's Open Road, Open Sky sung by American baritone John Charles Thomas, making this a truly delightful advert.


7 comments:

  1. Going to credit the music/vocals?

    ReplyDelete
  2. Hi @Anonymous, thanks for your comments, music credited

    ReplyDelete
  3. Fabulous ad.....really imaginative- would love the little bird, never mind the car !!!

    ReplyDelete
  4. Barber is a genius....market the bird- he could take over the Meerkats... throw the car in Free with each bird purchased !!

    ReplyDelete
  5. I am so enjoying the hummingbird ad. I dance and sing to it. The best advert out. If I could have one of those birds I would. The advert makes me feel really happy.

    ReplyDelete
  6. wonderful ad, love the little stainless steel hummingbird and the old phonograph music is so perfect with it...makes me feel happy too...wish I could afford the auto. Good job!

    ReplyDelete

About us

As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com