freethinking

Friday, 12 August 2011

Boxpark



Boxpark is set to be the world's first contemporary shopping centre. The "pop up mall", located in Shoreditch, London, was conceived by Roger Wade of Boxfresh and has been created from shipping containers which allow the structure of the centre to be adapted and moved between different sites. The current configuration is made up of 40 containers on the ground floor and 20 on the upper floor and includes cafes as well as retail units. "Boxpark is a home that nurtures the smaller brands, the edgy and innovative round pegs that can't afford and won't fit in to the high street's square holes"... sounds like just the thing we need right now!

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com