freethinking

Friday 26 August 2011

Play the end


Commissioned by Channel 4 Education, The End is a free online game. The game has been released this month and is aimed at 14-19 year olds, taking them on a journey of self discovery. Puzzles, strategy and philosophical questions are all part of the animated world that takes the player on a 'metaphysical journey' to reveal attitudes towards morality.


The player can measure their views alongside some of the most important thinkers of our time, Gandhi, Descartes and Einstein, with each level set across three worlds, Mind, Body and Spirit. The ultimate prizes are 'Death Objects' which deepen a player's contextual knowledge of death and help them progress through the game.


Produced by the award-winning games studio Preloaded, with content from Tom Chatfield, the game boasts some fantastic illustration work from Luke Pearson. It's worth having a play for the illustration alone, but is also refreshingly easy to navigate and explore without having to sign up to endless spam emails or parade across social networking platforms.

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com