freethinking

Thursday, 25 August 2011

The copy book



Face37 have designed The Copy Book for D&AD about how the best advertising writers in the world write their ads. 

Like the first book, which was published in 1995, this edition is about copywriting and legibility, so they designed the cover to explore how legibility is key when reading copy by using eye tracking software created by University of london. 

View the video to see the impact the cover has on its readers.



Posted by Free Thinking® at 8/25/2011 06:15:00 am

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com