Thursday, 25 August 2011

The copy book

Face37 have designed The Copy Book for D&AD about how the best advertising writers in the world write their ads. 

Like the first book, which was published in 1995, this edition is about copywriting and legibility, so they designed the cover to explore how legibility is key when reading copy by using eye tracking software created by University of london. 

View the video to see the impact the cover has on its readers.

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