Vic Reeves and Bob Mortimer have launched a new internet only sketch series, causing the media to question the future of traditional television. Courtesy of Foster's, the duo have released their first new surrealist style series in over a decade. Comedy content has been a popular and long running feature of internet videos for years now, but it seems that established comics have only recently begun to use the web as a channel for promotion and broadcast.
Last year Alan Partridge also made a come back with a series of 11 minute shorts for Foster's Funny website called Mid Morning Matters. The sereies was a huge hit gaining more that 1 million views in its first three weeks. Other big names in comedy have began to release snippets of content via the online media company Channel Flip, for example, David Mitchell's Soapbox and Harry Hill's Little Internet Show. By bringing comedy to its audience online, Foster's have cleverly saturated and identified with a new and diverse market place, all directed at their target market (men aged 18-35).