freethinking

Thursday 11 August 2011

Gulp


Following the success of the smallest stop motion set for Dot created for Nokia, Sumo Science teamed with Wieden + Kennedy again to create the World's largest stop motion animation set, setting another Guinness World Record. Directed by Sumo Science and produced by Aardman, the animation, Gulp, tells the story of a fisherman as he goes about his daily catch. 


The film was shot at Pendine Beach in South Wales and aims to promote the Nokia N8 which has 12-megapixel camera. Check out the video below to find out more about the making of the film: 



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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com