freethinking

Wednesday, 31 August 2011

Diet Coke gets a makeover




Adweek has released images of the new look Diet Coke, designed by Turner Duckworth, which will be released in September. The limited-edition can will retain it's familiar bare aluminum background with a crop of the logo wrapped around the can. Apparently it will only be available for a short time. 


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com