Chester Zoo have undergone a rebrand that features a bespoke hand-drawn typeface and logotype. Created by Manchester agency Music, in collaboration with illustrator Adam Hayes and copywriter Mike Reed, the new identity is playful and flexible for use across different media. The bespoke typeface includes different weights and alternative characters that can be used to add character, working along side a range of illustrations all created by Hayes.
Music's Anthony Smith commented on CR, 'The new band centres on a personality and voice rooted in the work of those who make Chester Zoo what it is, encompassing their passion, integrity and knowledge'... 'add to this the license for creative expression in how the font works and is applied-and the zoo has the means to make a powerful impact and really stand out in a competitive sector by telling their story in a very natural and genuine way.'
Music also worked on the identity for The Act for Wildlife campaign which the zoo has launched.