There's a story behind every shape

Leo Burnett, London have created a new ad campaign for Kellogg's Rice Krispies new Multi-Grain Shapes. Directed by th1ng's Tom, Dick and Harry, the ad uses stop frame animation to tell the story of each little character, Vic Reeves providing narration. The cereal itself seems to be gaining mixed reviews, though Kellogg's are keen to promote that the cereal is 'a convenient and fun way to help to keep families healthy by promoting good digestive health'.