Tuesday, 30 August 2011

There's a story behind every shape

Leo Burnett, London have created a new ad campaign for Kellogg's Rice Krispies new Multi-Grain Shapes. Directed by th1ng's Tom, Dick and Harry, the ad uses stop frame animation to tell the story of each little character, Vic Reeves providing narration. The cereal itself seems to be gaining mixed reviews, though Kellogg's are keen to promote that the cereal is 'a convenient and fun way to help to keep families healthy by promoting good digestive health'.

No comments:

Post a Comment

About us

As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at