freethinking

Tuesday 13 September 2011

Style Bubble




Under the name of Susie Bubble, Sussana Lau has created one of the most successful style blogs attracting a cult like following and much interest from press. Lau started Style Bubble in 06 and, alongside blogging each day, freelances as a writer for publications such as Elle, The Daily Rubbish and Dazed Digital - where Lau was formerly editor.

With the help of her sister, Louisa Lau and her boyfriend, Joseph Piper, Lau recently revamped the look of the blog. The new identity was carefully considered and developed from a range of mood boards, photographs and sketches. The aim being to make the site 'fluid and organic', the new look and feel represents Lau's creative and eclectic personality, whilst allowing each post to stand out without any eye-ache or computer break downs!


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com