freethinking

Thursday 1 September 2011

Adidas vs. Tron



Society6 launched a competition to celebrate the launch of Disney's Tron Legacy film, in collaboration with Adidas. The project required a campaign that could communicate through expression and represent both Tron and Adidas. Oh Yeah Studio won the competition, creating the artwork above with a mixture on hand drawings and surrealism.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com