'70% of plastic end up in the sea' - this is the new campaign message from WWF in the Philippines. The beautiful ad campaign which features plastic cutlery as marine life has been created by BBDO Guerrero to put this message across, however, some argue that the ad is more beautiful than shocking. Whilst the creative is stunning, the scene can't fail to pull your attention. Once you've realised what is populating the sea bed, the message is delivered.
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