freethinking

Friday, 16 September 2011

Big yellow rabbit





Florentijn Hofman has unveiled a new large scale sculpture in Orebro, Sweden. The piece aptly entitled 'Stor Gul Kanin' (Big Yellow Rabbit) was conceived to celebrate this summer's Openart Biennale and aims to challenge the notion od scale and the purpose of the public space in the open square. 13 metres high, the sculpture was put together by more then 25 volunteers and local craftsmen. As a temporary piece, Hofman also aims to encourage visitors to experience the public space in a new way both whilst the sculpture is in place and when it has been removed.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com