freethinking

Monday, 12 September 2011

Beyond the Valley





London based fashion and lifestyle brand Beyond the Valley have teamed up with the V&A to create a unique interactive experience in a specially designed and upholstered station within the gallery. As part of this year's London Design Festival, the exhibition takes form of a series of four interactive prints inspired by Victorian imagery of engravings and nature that you can interact with and edit through a series of iPads installed at the exhibition. Visitors can then share their creations on social media sites and display their masterpeice as the wall paper on their iPad or iPhone.

The exhibition opens 17 September and entry is free.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com