freethinking

Wednesday, 28 September 2011

Playtype




Playtype is a concept store based in Copenhagen launched in conjunction with the revamp of Playtype.com. The store is a physical manifestation of the online shop, which was created by the agency e-Types. The store provides a street level entry to typography. 

Apart from selling a wide range of fonts, they also sell everything from mugs, laptop covers, tote bags, prints, t-shirts and wine!


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com