freethinking

Friday 2 September 2011

Pen Pal




Ever been fed up of retrieving you're sharpener from the bottom of your pen pot? London designer Oscar Diaz has the answers with his redesign of the classic pot. The Pen Pal, made from silicone, includes a set of teeth around the edge to hold pens and pencils and a shallow dish in the centre for smaller items. Diaz is set to present the new product for Spanish company Doiy as part of the Barcelona Design meets London exhibition during the London Design Festival next month. Diaz is also know for his ink calendar and REC and PLAY pen.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com