freethinking

Monday 26 September 2011

Tricky campaign






Filadelfia, Belo Horizonte have created these effective ads in Brazil to help to prevent drink driving. A series of posters show different traffic signs cut into the shapes of alcoholic drinks, making it difficult to see the meaning of the signs. The tagline 'Drinking and driving can trick you' runs along each poster.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com