Monday, 5 September 2011


Launched in October 2010, Comma is delightful independent retailer based in Oxford, selling a mixture of products including cards, homewares, gifts, artwork, books, and a selection of vintage finds. Run by Sally and Dave Emery, Comma also stocks a wide array of designer tea towels from their online tea towel boutique ToDryFor

What really caught our eye (while perusing Wrap Magazine's blog) is the wonderful shop front, created by illustrator Ben Javens. For those of you who don't live in the area, we are hoping an online shop will be on it's way soon.

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at