freethinking

Friday 3 June 2011

Belmondo Skin Care

Designer David Arias has created a custom hand rendered typeface for skin care range Belmondo. Created by Daniela Belmondo - a local esthetician, the range is designed around the rituals of caring for yourself. Belmondo is Italian for "beautiful world" and each product has been created from ingredients derived from natural sources, containing restorative ingredients.

The typeface was created to reflect the hand-crafted nature of the products, creating a soft and clear identity for the products.




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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com